Road Safety

MAY 17 – 23: National Road Safety

Over the past few decades, advances in vehicle technology features provided safer roads.

Safety features are now available that address a wide variety of potentially threatening situations including low-visibility conditions, slippery road surfaces, accidental lane departure, and dangerous lateral swerving. Furthermore, safety system developers continue to work at reducing injuries to vehicle occupants in the event of a crash by enhancing current airbag and seat belt systems and by incorporating new whiplash prevention and head protection designs. In addition, since many safety features complement each other directly, they are often packaged and sold together in carefully planned combinations. The result is that each safety feature is able to offer more than its individual contribution to overall vehicle safety.

According to a 2022 survey conducted by Nissan Canada in partnership with the Canada Safety Council, four in five Canadians expressed that they have gotten used to having at least one driver-assistance feature in their vehicle. The survey also shows that approximately seven in ten drivers feel that these technologies could help them avoid potential accidents.

Driver-assistance technology is described as any tool installed in a vehicle that uses technology to render the task of driving easier and, most importantly, increase car and road safety. These can include intelligent cruise control, blind spot and lane deviation warnings, forward collision warnings, rear view cameras, rear automatic braking, and more.

Canadians rely heavily on these technologies for peace of mind.

Nissan Canada 2022 Survey

Safety Features in Cars are Top Priority for Canadian Drivers. Although consumers identify safety as a priority when purchasing a new car, the majority of Canadians reportedly have limited awareness of how vehicle safety features work. In an effort to change that, the Traffic Injury Research Foundation (TIRF) and the Toyota Canada Foundation today launched Brain on Board, a public education program to engage Canadians to learn more about modern vehicle safety features, dispelling myths about how they work and reminding drivers that knowing more about their vehicle’s safety technology will help them to be safer drivers.

At www.brainonboard.ca Canadians will find a variety of easy to use tools ranging from plain language descriptions of common safety features, details about the human factors that contribute to safe driving and other educational materials.

Drivers must know how and when vehicle technologies work to embrace their safe use.

Studies show that vehicle safety features can prevent crashes and injuries, especially when combined with safe driving practices. However, the majority of Canadian drivers are unfamiliar with newer safety features that are available, how they work, and when they would be useful.

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